Apart from finding ways of getting more clients to your clinic, it is important to ensure that you attract and retain repeat customers. Repeat clients are crucial because they assure you of frequent sales especially if your clinic is small. Apart from creating a very powerful impression to clients, it is important to embrace other strategies like safe keeping of cash in your clinic. This article will describe 4 tactics that can be used to retain clients to your clinic as follows.
This is an important technique that is used to retain clients. There are various loyalty programs that are offered. These include credits, discounts, and money returns. You can synchronize these programs to the account of your client at the Point Of Sale (POS). It is important to ensure that loyalty points are awards according to the value of purchase done rather than the frequency of buying. Discounts should be accorded to repeat clients especially if the value of their purchase is high. Based on the loyalty points that they have, you can return some amount to clients.
The follow-up surveys are important tools that can be used to gauge client satisfaction. Satisfied clients will provide you with positive feedback while the disgruntled will enable you to know why they were not satisfied with your products or service. You can use the information that they provide you with to improve the areas that they were not satisfied with. You can also consider refunding them the amount they used or give them a different product. You are likely to boost the client trust if you apply this method. The client will also get impressed and come back to your for shopping. To ensure that this strategy is done quickly and timely, it is important that you use the POS software.
The role of SMSs in sending out campaign messages should not be overlooked. The messages address the clients directly and will inform them about the special discounts that you offer them and any other special deals meant for them. The SMS campaign strategy is meant to remind clients that you care about them and they are always in your mind when you have special deals and discounts. This way they feel loved and will respond to your messages. The SMS campaign messages should be sent sparingly to avoid bombarding clients with messages that they may find irritating and block you.
Social Networking Sites
These sites are important in creating and retaining clients to your clinics. Through these platforms, you can tell the clients what you have for them and any special discounts and offers. You need to use channels like videos and YouTube to interact with your clients.
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